CONTACT US 201 Church Street • Amherst, OH • 440-988-7826

A fashionably fun women's boutique nestled in Historic Downtown Amherst

  •  Historic Downtown AmherstThe Mermaid's Tale in Historic Downtown Amherst is a fashionably fun women's boutique that is well known for its superb quality of unique jewelry and personal accessories.

  • Brighton departmentWe invite you to peruse The Mermaid's Tale where you will find exquisite yet affordable fashion trends, helpful staff and a friendly atmosphere all designed to make for an unforgettable shopping experience.

  • Pandora shop-in-shopThe Mermaid's Tale is proud to offer only the highest quality products such as Pandora, Brighton, Spartina 449, Lindsay Phillips, Chrysalis, GingerSnaps and more!

  • Photos of our staff in the storeThe staff at The Mermaid's Tale is dedicated to making your experience with us nothing short of extraordinary. When visiting our boutique you will truly feel like an old friend.
    More About Our Staff

  • Photo  of our awardsWe're making waves!
    See what we've been up to in the news, and find out about some of the awards we have been honored to receive.
    In The News

  • Dune Jewelry Trunk ShowMake your experience at The Mermaid's Tale extraordinary by attending one of our many Events and Promotions.

Boutique Hours:

Monday-Friday 10am-5pm • Saturday 10am-4pm • Closed Sunday


 We do require both staff and customers to wear a mask for everyone's safety.