Lindsay Phillips is the energetic inspiration and founding force behind SwitchFlops. Her footwear concept evolved from a high school art project--ceramic flip flops. Amazed by the response, Lindsay began designing functional flops with colorful straps, each adorned by a unique button. Her idea evolved when she realized that by using hook-and-loop fasteners she could create one shoe with many straps-unlimited choices with minimal effort. This simple, yet brilliant innovation was the birth of SwitchFlops. Lindsay applied for a patent on her idea before she graduated high school. SwitchFlops made its retail debut in January 2007 at the Surf Expo Trade Show in Orlando where it was showcased as a new and innovative product. Orders started rolling in and explosive growth followed. Lindsay's venture is now a leading retailer of custom flip flops and shoes, with a growing lineup of fun accessories.